Market Research Analysts and Marketing Specialists:

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Also includes

About the Job

Indiana Average Salary $56,210.00
Average Time to Fill 40 days
Typical Education Bachelor's degree
Typical Experience Over 2 years, up to and including 4 years
10 Year Projected Openings (2016-2026) 11,258
10 Year Expected Percentage Change (2016-2026) 22.62 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile

Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Attention to Detail
Information Gathering
Technology and Tool Usage
Written Communication
Oral Communication
Numerical and Arithmetic Application

Top Job Duties and Responsibilities

Analyzing Data or Information

Perform statistical analysis or modeling
Forecast phenomena based on statistical or mathematical research data
Analyze business, operational, or management reports
Identify problems using mathematical or statistical methods
Analyze sales activities or trends
Analyze business or financial data
Analyze market conditions or trends
Perform sales or marketing research
Interpret charts or tables for social or economic research
Analyze industry trends
Analyze financial data or information
Analyze market research data
Conduct industry or market analysis
Analyze scientific or investigative findings
Forecast revenue or sales
Analyze website usage metrics
Perform market segmentation analysis
Analyze business problems
Analyze organizational workflows
Determine appropriate methods for data analysis
Analyze market or customer related data
Analyze current and historical utility costs
Analyze survey data to forecast enrollment changes
Perform financial analysis of organizational resources and health
Employ basic business mathematical formulas
Analyze business or organizational operating practices or procedures
Perform SWOT analysis
Analyze forecasting data to improve business decisions
Analyze financial records to improve efficiency
Analyze applicant financial status
Calculate differential equations
Analyze employment and personnel data
Apply mathematical principles or statistical approaches to solve problems in scientific or applied fields
Perform cost benefit analysis
Analyze social or economic data
Prepare data for analysis
Review customer records
Analyze data to identify or resolve operational problems
Analyze financial records or reports to determine state of operations
Analyze financial records to improve budgeting or planning
Analyze credit information
Analyze technical problems
Analyze data to inform operational decisions or activities
Assess risks to business operations
Identify financial risks to company
Evaluate degree of financial risk
Assess the cost effectiveness of products, projects, or services
Interpret information to formulate story ideas
Analyze administrative, financial, and operational budgets
Conduct financial or regulatory audits
Analyze medical or health data
Evaluate product design
Analyze engineering data

Getting Information

Collect statistical data
Conduct survey research of specified populations and demographics
Conduct field research
Research information related to business operations or analytics using library or internet
Conduct business, market, or managerial research
Conduct product or process research
Conduct surveys in organizations
Retrieve data from digital or online sources
Monitor social media to refine business use and strategies
Perform information technology related research
Collect information technology related data
Practice commentary or dialogue to be shared in speeches, debates, or public venues
Conduct historical research
Conduct interviews to gather information about business operations
Request reports or records
Develop message to be shared in speeches, debates, or press conferences
Access media advertising services
Identify interrelationships among social statistics or indicators
Identify interrelationships among individuals or social groups
Collect data about customer needs
Conduct interviews to gather scientific or research based information
Gather organizational performance information
Perform mathematical or statistical research
Collect information from people through observation, interviews, or surveys
Conduct interviews to gather information technology related information
Collect personal information
Conduct interviews to gather financial information
Interview patients to gather medical information
Research social issues
Research information for news programs and broadcasts
Read computer or software documentation to solve technical problems
Conduct plant location surveys
Collect clinical data
Identify customer project specifications
Gather information for news stories
Interpret information technology information from diagrams or schematics
Review information technology related codes and specifications
Obtain approval for project plans

Thinking Creatively

Create mathematical or statistical diagrams, charts, or tables
Develop simple informational data repositories or databases
Develop advertising or marketing policies, procedures, or standards
Develop simple operational data repositories or databases
Develop complex computer databases
Develop business, financial, or operational policies, procedures, or standards
Develop simple financial data repositories or databases
Create databases
Develop advertising, marketing, or promotional materials
Develop diagrams or flow charts of how systems operate
Establish advertising, sales, or marketing related performance metrics
Define database parameters or specifications
Prepare graphics or other visual representations of information
Design data processing systems
Develop evaluation instrument or objectives
Develop mathematical concepts, models, or simulations
Write business project or bid proposals
Establish business management methods
Develop business or organizational policies, programs, or standards
Develop organizational programs for the use of social media
Write computer programs or code
Write copy for client websites
Design marketing and support materials
Design merchandise or product displays
Design computer modeling or simulation programs
Create relational databases
Develop procedures for data management
Develop records management systems
Develop computer or information security policies or procedures
Develop management control systems
Develop business or financial information systems
Design data security systems
Practice creative writing and development
Design websites or web applications
Create website
Design software applications
Develop web content
Apply mathematical models of financial or business conditions
Write research or project grant proposals
Improve methods for worker selection or promotion
Develop procedures for data entry or processing
Maintain quality assurance procedures
Plan social sciences research
Develop sales presentations
Develop employee handbook
Design talent readiness or succession plans
Develop graphic designs or models
Develop graphic art
Optimize software performance
Design software or user interface
Define website architectures
Develop dynamic or hybrid web applications
Develop scientific hypotheses, theories, or laws
Write articles concerning the news or analysis commentary
Convey moods or emotions through writing
Establish financial performance metrics
Establish employee performance standards
Develop testing routines or procedures
Establish business operations or analysis related performance metrics
Design advertising layout
Write advertising copy
Design human resource management performance metrics

Real-Time Job Posting Statistics

Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Social Media
Digital Marketing
Key Performance Indicators

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