Advertising and Promotions Managers:

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Also includes

Green Marketers

About the Job

Indiana Average Salary $94,590.00
Average Time to Fill 43 days
Typical Education Bachelor's degree
Typical Experience Over 2 years, up to and including 4 years
10 Year Projected Openings (2016-2026) 324
10 Year Expected Percentage Change (2016-2026) 6.12 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile

Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Attention to Detail
Oral Communication
Resource Allocation
Information Gathering
Written Communication
Customer Service
Technology and Tool Usage
Conflict Management
Numerical and Arithmetic Application

Top Job Duties and Responsibilities

Thinking Creatively

Develop sales presentations
Develop advertising, marketing, or promotional materials
Develop advertising or marketing policies, procedures, or standards
Design marketing and support materials
Establish advertising, sales, or marketing related performance metrics
Write advertising copy
Establish operational policies
Establish employee performance standards
Develop business, financial, or operational policies, procedures, or standards
Develop staff policies
Improve methods for worker selection or promotion
Develop business or organizational policies, programs, or standards
Design advertising layout
Write copy for client websites
Design merchandise or product displays
Develop purchasing policies or procedures
Establish recruiting procedures
Develop management control systems
Develop operational policies, procedures, or standards
Establish business operations or analysis related performance metrics
Develop organizational programs for the use of social media
Establish business management methods
Write business project or bid proposals
Practice creative writing and development
Create artistic objects, materials, or renderings

Guiding, Directing, and Motivating Subordinates

Manage promotional, sales, or marketing plans
Oversee sales campaigns or programs
Direct sales, marketing, or customer service activities
Set goals for workers or staff
Manage broad organizational programs or initiatives
Manage individual and organizational contracts
Oversee execution of organizational or program policies
Direct financial operations
Assign work to staff or employees
Manage organizational facilities
Supervise sales personnel
Manage financial activities of the organization
Manage quality control activities
Manage industrial production activities or processes
Manage waste removal and recycling programs
Supervise sales or support personnel
Supervise advertising or marketing personnel
Coordinate operational activities
Coordinate sales campaigns or programs
Coordinate production maintenance activities
Manage project life cycle
Prepare employee work schedules or assignments
Supervise personnel involved in business operations or analytics
Manage project teams
Delegate administrative support activities

Analyzing Data or Information

Analyze sales activities or trends
Analyze financial data or information
Forecast revenue or sales
Analyze market conditions or trends
Analyze business, operational, or management reports
Analyze market research data
Analyze business or organizational operating practices or procedures
Analyze data to inform operational decisions or activities
Employ basic business mathematical formulas
Analyze financial records or reports to determine state of operations
Analyze financial records to improve efficiency
Analyze forecasting data to improve business decisions
Analyze data to assess operational or project effectiveness
Review customer records
Analyze administrative, financial, and operational budgets
Perform financial analysis of organizational resources and health
Analyze current and historical utility costs
Perform sales or marketing research
Evaluate product design
Analyze industry trends

Developing Objectives and Strategies

Develop promotional or advertising strategies
Develop sales or marketing strategies
Develop pricing strategies
Develop project communication strategies
Prepare promotional plans
Develop financial or business plans
Develop business or market strategies
Develop program or project objectives
Develop supply chain strategies
Develop organizational goals or objectives

Communicating with Supervisors, Peers, or Subordinates

Conduct meetings with clients and customers
Confer with sales or purchasing personnel
Collaborate with organizational or team members to accomplish work
Collaborate with organizational members on business or operational matters
Discuss advertising strategies
Conduct staff or co-worker meetings
Respond to employee concerns
Share sales-related or market information with colleagues
Collaborate with others to develop business strategies, practices, or policies

Making Decisions and Solving Problems

Terminate relationship with clients or vendors
Terminate employment of employees or contractors
Implement company or staff policies
Discharge workers using employee dismissal guidelines
Approve expenditures
Implement organizational process or policy changes
Approve changes to business processes
Establish project teams
Implement employee bargaining agreements
Adapt writing style based on analysis of data or audience
Implement employee compensation and benefit plans
Execute employee bargaining agreements
Recommend personnel actions such as promotions, transfers, and dismissals

Monitoring and Controlling Resources

Develop operational budgets
Identify internal or external resources to support project
Manage material resources
Manage program or project budgets
Manage organizational or operational finances
Manage inventories or supplies
Monitor inventories of products or materials
Inventory stock to ensure adequate supplies
Determine supplier with best bid
Control organizational, product, or material inventory
Monitor currency, coin, or checks in cash drawer
Distribute sales proceeds or commissions
Purchase stocks of merchandise or supplies

Judging the Qualities of Things, Services, or People

Evaluate advertising promotions
Evaluate employee performance
Conduct progress and production reviews
Evaluate contract personnel performance
Evaluate program effectiveness
Evaluate business or management strategies
Evaluate information from employment interviews
Evaluate office operations
Develop procedures to evaluate organizational activities
Measure effectiveness of business strategies or practices

Monitor Processes, Materials, or Surroundings

Track sales activity or trends
Monitor consumer or market trends
Monitor project performance metrics
Track financial transactions such as deposits, payments, funding, or fees
Monitor performance of others
Monitor operational activities to ensure conformance to standards, regulations, or protocols
Maintain consistent production quality
Examine marketing materials to ensure compliance with policies or regulations
Analyze consumer trends
Track facility or production costs
Monitor market conditions or trends
Monitor contract performance
Monitor operations to ensure compliance with safety or security policies or regulations
Monitor trends in world trade

Real-Time Job Posting Statistics

Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Supervisory Skills
Ad Campaigns
Customer Contact
Account Management
Digital Advertising
Ad Operations
Direct Marketing

Department of Workforce Development Resources